Why Facebook’s political-ad ban is taking on the wrong problem

When Mark Zuckerberg announced that Facebook would stop accepting political advertising in the week before the US presidential election, he was responding to widespread fear that social media has outsize power to change the balance of an election.   Political campaigns have long believed that direct voter contact and personalized messaging are effective tools to convince people to vote for a particular candidate. But in 2016, it seemed that social media was amplifying…
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