People are doing everything they can to avoid ads, so brands like KitchenAid, Verizon, P&G, and J&J are producing more long-form documentaries

Summary List Placement   Last month, KitchenAid released its first documentary, “A Woman’s Place,” a 30-minute film that follows three female chefs who overcome bias in the male-dominated culinary industry. “We looked at a plethora of issues and landed on this because it ties really well to our brand purpose of creating possibility in the…

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Why people might never use autonomous cars

Automated driving is advancing all the time, but there’s still a critical missing ingredient: trust. Host Jennifer Strong meets engineers building a new language of communication between automated vehicles and their human occupants, a crucial missing piece in the push toward a driverless future. We meet:  Dr. Richard Corey and Dr. Nicholas Giudice, founders of…

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