IPG and Omnicom are touting a new tool to help advertisers avoid misinformation without hurting publishers

IPG and Omnicom are touting a new tool to help advertisers avoid misinformation without hurting publishers

March 30, 2021 Darnetta Mahaffy 0

Summary List PlacementOnline advertising has long been a double-edged sword for marketers. Automated digital ad buying is efficient, but also means ads can inadvertently end up fueling questionable content and hurt legitimate publishers in the process. NewsGuard, a company that uses journalists and artificial intelligence to identify misinformation across the internet, has new tools that…