Improving data strategy to create the best customer experiences

Improving data strategy to create the best customer experiences

September 7, 2020 Darnetta Mahaffy 0

Businesses today have a wealth of information to draw upon. It comes from customer touchpoints, mobile interactions, internet-of-things (IoT) devices, e-commerce transactions, and many more sources. And corporate governance has made it easier to comply with data privacy rules, so organizations can be confident about the data quality. But usefulness? That’s a major challenge that…

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Improving data strategy to create the best customer experiences

August 8, 2020 Darnetta Mahaffy 0

Businesses today have a wealth of information to draw upon. It comes from customer touchpoints, mobile interactions, internet-of-things (IoT) devices, e-commerce transactions, and many more sources. And corporate governance has made it easier to comply with data privacy rules, so organizations can be confident about the data quality. But usefulness? That’s a major challenge that…